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Guest post by "Fay"
If you want to see what really creative rewards and stretch goals one comic artist did you can check out: http://www.kickstarter.com/projects/alexwoolfson/the-young-protectors-vol-1-0
You can also check out what he said about what he learned about kickstarters:http://www.bleedingcool.com/2013/06/10/how-to-succeed-at-kickstarter/
Another tactic that I've seen used to help fund the art is having a page that goes up once a week regularly and then a day that one will go up every time the donation bar gets to a certain level.
Or sometimes people sell the original art for the comic to fans (or use it as a reward).